Thrive at Live! (on Sunset)...All Hail This Sale!!!

In a time of diminished expectations, financial constraint and bleak lack of imagination, what does one do to change the dynamics? You can start by joining the battle against all three where it is waged everyday: LIVE! ON SUNSET (8801 Sunset Boulevard, West Hollywood, phone: 310-360-1660).

Now I should begin with an admission...I'm no fashion-plate. In fact, I often look like someone ironed my clothes with a lawnmower. That said, no one can deny the benefits of looking your best...and that includes what you wear. So what does this have to do with LIVE! ON SUNSET, diminished expectations, financial constraint and imagination on life support? Everything! If this place can make a writer/rocker/movie fanatic/baseball fanatic/denizen of the strip (that would be Sunset Strip) want to pop in there a few times a week, there has to be some magic in the air. Let's take it one at a time: Diminished expectations...

How about a staff that is genuinely friendly and outgoing , but not in some "coached" over-the-top way. Jen Fields is Manager of LIVE! and she sets the tone by welcoming people the way she might welcome a party guest. You feel at home and there's no B.S. And thank God no one ever asks you "if you're finding everything alright"!!! There needs to be a 10-year moratorium on that damn question (maybe longer). This staff is uber-cool in a down to Earth way. If you're considering a fashion item that doesn't work for you, they tell you! They also work to help you find the look you want. I mean, they really, actually work! Even the guys selling maps to stars' homes just phone it in these days. Moving on to financial constraint...

People are doing with less because they have less to spend, or they are feeling cautious in an uncertain time. That said, aren't quality clothes and appearance part of so many professional lives everyday? AND ISN'T A 50%-90% SALE THE MOST LIBERATING FINANCIAL NEWS YOU'VE HEARD LATELY?! I asked what the 50% applied to and I'm told it is the minimum discount in effect and that some items are up to 90% off retail. How long is the sale in effect you're wondering? Well, I wondered too, so I asked... The sale only runs until the end of January...approaching rapidly. That's what prompted me to write this blog. It seemed downright selfish to keep the secret and so I'm sharing. We are talking about an amazing array of designers, fashions for women, fashions for men, jewelry, footwear, an apothocary section with cool skincare items and essences and aromatherapy candles, etc. You get the idea. This place is not run-of the mill. What they carry is NOT what you would see everywhere else...which brings me to the last point, the dreaded lack of imagination...

Let's face it folks; it's short attention span theatre out there. People can't carry conversations anymore because they use text-speak instead of human-speak to communicate (R U coming to my BDay din?). Of course, there's no imagination! Civilization is getting dumber! This is another reason why LIVE overcomes! It is set up like an imagination oasis. There is a stage (for fashion shows and music). The space is gigantic with a great big parking lot (it was once Tower Records after all). The layout is downright artistic and encourages exploration. Gifts are wrapped like works of art and they even make the place available for private corporate affairs, fashion shows, entertainment industry events and opening night parties. Red carpets and bright lights are a regular occurance. The clientele is absolutely eclectic. From those with cash limits to those with no limits, everyone is treated equally well. LIVE! has not been lost on the celebrity community either. I'm told it's a major draw for young and mature Hollywood alike ( I noticed Hillary Duff on one occasion and Governor Schwarzenegger and Maria Shriver on another).

I'm told LIVE! is making room for new inventory. You couldn't go to a sample sale and get bargains like this on brands like this (something like 200 or so different brands). So, I've done my civic duty. I like this joint a lot and out of admiration for it I've said what I wanted to. I've also given anyone who reads this a heads-up about a place that might just help you beat the diminished expectative, financially constrained, flat-out lack of imagination blues.